About
Front Row Collective is a premier talent management agency for influencers. It is the first of its kind in Europe to develop talents of all sizes, just like traditional talents such as singers and actors.
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The agency's focus is on building legacies and expanding the influence of its talents beyond social media. Instead of merely pursuing the next few brand deals, our goal is to establish a lasting presence in the industry.​
At Front Row Collective, we provide each talent with tailored support from industry experts. We offer a comprehensive range of services, going beyond the traditional role of a manager. Our team serves as mentors, business developers, advocates, and much more. So you can focus on what you do best - being creative!
Yue Lu - Founder
MARKETING & CONTENT EXPERT
CREATOR OF 12+ YEARS
MAKEUP ARTIST & CREATIVE DIRECTOR
As one of the first bloggers in Switzerland to work with brands, Yue has been in the industry since 2012. With various roles from social media strategist to brand experience expert in the FMCG sector, and international experience focusing on beauty, fashion and lifestyle companies.
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Familiar with the challenges in front of and behind the camera, Yue realised that the way creators are managed in Europe lacks structure and long-term vision. Too often, the next viral video or brand is prioritised over cultivating a sustainable career that will stand the test of time. With insights into leading markets such as China and a roster of supportive industry experts behind her, Yue founded Front Row Collective as a bespoke management offering much more than just administrative services.